For businesses big and small, today the first point of contact with the consumers, clients and customers is through their website. In such a circumstance, you need to have a website that works. If it doesn’t, a redesign may be your only option.
But it’s easier said than done.
Be it a huge website with numerous pages or an average one with just a few pages, it isn’t easy to go in for a major makeover at the drop of a hat. You need to think things through. You also need to consider the time and money required for it.
Before you make a decision, you need to get the basics right.
A fresh look for a website doesn’t require a complete change. Instead, it may be a better idea to chart out a step-by-step approach. After all, your customers may not even like it if the entire site just changes overnight.
Why should you consider a revamp? Well, here are a few good reasons.
Because it isn’t as user-friendly as it needs to be
Is it easy to find your contact info? Is it easy to navigate? Is it easy to locate useful tips and suggestions? If it isn’t, no user will bother to take a second look at your site.
Test every element of your site. And also get third party user experience tests done. This will help you identify UX issues, and also direct you to the correct resolutions. Focus on the functionality of the site to make it user-friendly.
Because it isn’t delivering the results you seek
You have built a business to make a profit, and you have built a website to make a way for the profit to come in. If visitors don’t turn into leads and leads into customers, something is wrong.
A beautiful site is a good thing, but it’s of no value if it doesn’t convert. Moving around the elements in the layout to make the important ones stand out may be the right thing to do. Also, make it simple, comprehensible and appropriate for your target audience.
Because it isn’t fitting your present goals
Most businesses today have a dynamic nature. And the website needs to reflect this nature. If your business website doesn’t align with your business goals, it may not ensure optimal performance.
Of course, it doesn’t mean you have to change your site with every change in your approach. But a little tweak may be of help. Consider your present objectives and redesign the site to suit it better.
Because you have a better idea about things
Be it the design or content, you accumulate better insight about every aspect of the website with time and experience. This may let you understand the way you can improve the site and boost business.
Every website has a goal. If yours is to sell apparel and accessories, may be better pictures and ample details will work well. But if yours is an agency of public speakers, you need to have profiles, publications and videos to add to the site.
Because it isn’t updated
An update is necessary if your site isn’t responsive yet. Increasingly, users are opting for mobile devices to view sites. And if your site isn’t ready to offer them the best experience, they will just move on to someone else.
Another point to focus on is the third-party tools you use. If the shopping cart widget on your site isn’t functional, or an updated version is available, your customers may face hassles. It is high time you remove or renew it.
A little modification often goes a long way when it comes to the look and feel of a site.