Financial Services SEO Case Study – National SEO

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Financial Services Company SEO Campaign – Republic Mortgage

First Page Google Rankings for the following keywords

National Search Engine Optimization (SEO):

Republic Mortgage Home Loans

Republic Mortgage Home Loans has been providing lending services to customers in Utah and several states throughout the western United States since 1983. It first started in St. George, Utah, and over the years has gone through mergers and acquisitions. It currently operates from Salt Lake City.

It was yet another experience for us at 99MediaLab to take on a local SEO project for an established business that needed to improve its online visibility. Since 2001, Republic Mortgages Home Loans have expanded their operations to areas outside of Utah, which is why they need to boost their search engine rankings and promote their business to a larger market segment.

Challenge:

Despite having expertise in all things financial, Republic Mortgage Home Loans were not able to attract substantial traffic to their website by promoting quality services alone. Not to mention the fact that they are not the only lending company in Utah and other states where its licensed to operate. Thus, the task of using targeted keywords to increase Republic Mortgage Home Loans website ranking (and thereby making them more competitive) was assigned to 99MediaLab.

Results Achieved:

Not all businesses can succeed with the same SEO strategies. Republic Mortgage Home Loans operates in the financial sector, and thereby we needed an unprecedented plan to help them achieve top rankings in search engines. As a result of our efforts, the Republic Mortgage Home Loans website now ranks on the first page of Google nearly 25 out of 30 cities that it operates from resulting in additional visitors on a monthly basis, thereby increasing conversions and profits.

Specific results include:

Republic Mortgage Websites now ranks on the first position and on the first page of Google for the following keywords:

RepublicMortgage

Once again, 99MediaLab prides itself in helping a business in a competitive sector as finance gain the visibility and the leverage that it needs to increase and maintain its revenue.

Services Delivered:

Search Engine Optimization

ecommerce SEO

Social Media Integration

social media integrated website

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