LiveWell360

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All promotional-natured businesses invest their time to branch out to an online website with the hopes of increasing their sales and raising their online eCommerce platform. During these times shopping has increased to online monumentally. It’s an investment well worth the time and extra money to set up their commerce so that their products or services are available online.

Although there are a variety of sources that you can use for building your online shopping presence, here are two different websites that we compared: The positives of Shopify vs. the weaknesses WordPress has as an eCommerce platform based on our personal experience.

About

LiveWell360 is an online retailer of premier fitness and travel bags that have been on the national stage. They are featured in many media outlets who have backed up and promoted their product including Muscle & Fitness, Oxygen, Men’s Health, Livestrong.com and the New York Post. From Fredericksburg, VA to all across the nation, they help meet your fitness and travel needs by supplying you bags that combine fashion and function to fit in one product.

Here is their experience when switching from their original eCommerce website on WordPress to their current Shopify account:

Pain Points

Originally, their eCommerce site was entirely on WordPress, with minimal functionality and an aware online process. As a company, they were left hungry for more since the site lacked the ideal features needed to feel secure.  Moreover, the website needed improvement in its abilities to convey the message that they wanted to give their customers; the opportunity to browse freely and effectively through the website.

One of their main issues is that they were forced to constantly update WordPress for every single update—leaving them with their hands tied to the computer keyboard whenever they needed to change a small, single detail.

The Solution

Once we realized enough was enough, we decided to switch over our entire eCommerce website and online presence from WordPress and try out Shopify.  However, instead of erasing whatever history we had with WordPress, we decided to leave our blog on it as a subdomain, covering our tracks and giving us a backup plan.

With this decision, we were also able to create customized themes so that the user experience between the two websites was seamless and the connection between the two divisions in our online presence was binding.

The Feedback

After going through this switching project and taking our managed website to a different platform, we gathered to evaluate how the company felt after project completion.

Overall, after evaluating opinions of the selected group’s entirety, we concluded that the switch had given our website and company the openness and user-friendly capabilities and handed them to our viewers and shoppers. In general, the shopping experience for the loyal and new customer has improved and our online environmental presence has also given us the perfect platform to boost sales.

The best part about the move was that the site retained its SEO strength and online sales were not as affected as predicted regardless of the website migration—which is a trend often seen.

Summary

To summarize, LiveWell360’s switch from WordPress to Shopify has:

    • An overall positive feeling from the company as a whole
    • A boost in customer morale because of the user-friendlier website
    • While the transfer was taking place and directly after, our sales didn’t see a drop, regardless of the move
    • Improved overall shopping experience for our loyal and new customers

Ultimately, we had a lot to gain from this experience. Since it was a risky move, we had a lot to lose, as well. However, we are happy to say that LiveWell360’s switch from WordPress to Shopify has been an overall positive experience. If we were to make a recommendation to you for your business and online eCommerce platform presence, we would also suggest to switch over, as well. Even though certain businesses require certain characteristics and features, we recommend you let our company’s unanimous decision and the details of our experience we had with the switch speak for itself.

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