Just choosing the right keywords and spending big money on your Google Adwords campaign is not going to help you drive more sales. Unless your ad copy is compelling, powerful and well crafted, your Adword campaign will never be able to cut through the clutter, attract more clicks and drive more sales. What is all the more interesting is that writing a compelling and interesting ad copy is not that difficult. What stops people from writing a catchy ad copy is the notion that the ad copy does not play any such important role in the success or failure of an Adwords campaign. The reality, as we have already said is just the opposite.
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