The problem with some PPC professionals is that they still tend to believe that their job ends with making an ad run on the Adwords Platform. But just doing some keywords research, writing an ad copy and then getting it approved is not the end of the job, even far from it.
Let the ad run for a week or so then go through the Search Query Reports (SQR) of the adwords campaign and you will surely be in for a surprise. Even in your worst nightmare, you would not have imagined that your ads will receive clicks for some search queries that have little or nothing to do with your ongoing adwords campaign.
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