No business, be it big or small, can ignore social media as part of its marketing efforts. The question is – how do you come up with the social media marketing strategy for your business? Do you really on some good old advice from the experts?
If you do, you had better use a little caution. Not every piece of social media marketing advice you come across makes sense. And some can actually devastate your otherwise strong marketing effort! Sure seems hard to believe, but it’s true.
So, how do you distinguish the good advice from the bad? Here’s a little help for you: