As a SaaS brand that’s concerned about customer satisfaction, your content must be tailored toward solving problems. Interactive contentRead More
Micro-moments are a new concept on consumer mobile device behavior. They give you much more information on your SaaS marketing strategy than you think.
Google’s Sridhar Ramaswamy first introduced the concept as the moments or instances when consumers turn to a mobile deviceRead More
Micro influencers are quickly becoming one of the latest trends in SaaS marketing.
Marketers are starting to drift away from celebrities with large followers to people with fewer, but more engaged followers. They are now adopting strategies that focus more on qualitative results instead of the quantitative aspects o
Mobile devices are really changing the way we look up information online, whether it’s for a SaaS marketing campaign or if we’re trying to buy a new pair of shoes. The voice search function on a mobile device has also changed the way users interact with their devices. Instead of typing on a screen, they now just talkRead More