Responsive Web Design
Today’s trend is that more and more people are moving away from their desk top computers and using their mobile phones to access to websites. It is crucial that your website displays well on any device that a client is on. Responsive design does not need to be code-specific to a device and it automatically changes content based on the width of the browser it is on. Your users will not have to zoom in and out to look at content if this is all designed correctly. As the number of mobile users and tablet users go on the rise, responsive web design is very important.
Bring on a Design Co-Founder
Design co-founders are the ones who first started Pinterest, Square and Airbnb. Businesses all over the world are now realizing the importance of having good designs. High expertise is crucial to help companies evolve and for companies to also have a good brand identity.
A key to success is to at least work with a designer who is outside of your network, if a design co-founder is not on your list. There are designers all over the world who are very passionate about coming up with unique and creative ideas. When you tie up with designers, you will see how important it is to your brand and to the audience outside.
With the number of companies and websites churning out every day, you want to stand out. Having a good design is very important to your company as it builds brand value. Big companies put a lot of effort in their design and logo to ensure that customers see a flash of the colors and logo when they think of the brand. A good design should be easily understood no matter where or whom it is targeted at; you can see this in brands like Pepsi, where the brand is understood across languages and cultural barriers and differences.