According to BigCommerce, 96 percent of people shop online. Whether it is to buy health supplements or household articles, the online sales market is so vast, that you can really find anything you want and get what you want to be delivered to your doorstep, in a matter of minutes.
Online shopping took off because it is convenient. Online shopping is now often cheaper as most online retailers are able to offer less for a product because of reduced overhead costs. And today, online shopping allows the customer to compare many competing products.
If you own or run an ecommerce website, your website must beat the competition. Your site is competing against stores all over the world. Many offer similar products or services for less than you. But others may offer a more customized approach.
So, how do you make your ecommerce website work for you?
It’s simple really in concept. In practice, it takes a lot of hard work and dedication. There are two main things that you have to do in order to make your ecommerce website work for you. One is you need to plan and two, you need to continually advertise or market your website. At 99MediaLab, we recommend running a Google AdWords campaign to promote your products and services.
Planning your website means you will need to understand what your market is such as who are the people will be selling to. Find out what age group they will belong to, what economic group they will belong to, what their gender is and so on. You will also need to size up your competition. Find out who else sells what you do, find out how much they are selling it at and what their strategy is. An online payment processor is also one of the things you need to research beforehand.
The next thing you need to do is to market your website. Marketing your website means that you will need to promote more traffic to your website so that your site shows up when anyone Googles products that you are selling. No one is going to know about your website if it does not show up on the first few page of the Google search rankings, whether organically or through pay per click campaigns like AdWords.
With more ecommerce websites opening, you need to put in a lot of thought and creativity into your website. Unlike the past, today’s ecommerce websites will do well as long as you have a product or service that customers want.