Marketing has changed for business, and this article details how Virginia search engine optimization can be useful for businesses in the state.
The reality of business marketing in Virginia, and across the globe has changed. No longer can businesses rely on print, radio, or television advertisements, or even word of mouth to increase business sales, and revenue. With our society’s technological advances, the growing use of the Internet, websites, social media, and viral marketing more and more businesses need to think outside of the traditional advertisement model. A business needs a website to not only survive, but thrive. With millions of websites and blogs online it can be hard for a Virginia business to get noticed, and standout unless you are familiar with Virginia search engine optimization. No need to be confused about SEO.
Years ago it was hard for a small business to compete with a large business in terms of marketing. Whereas a large business may have had the resources, including money to resort to advertising a smaller business did not. Now with the Internet, every business has the chance to get their name out and advertise to potential clients and customers. The great news is that anyone can have a website. The bad news is that anyone can have a website. Without a way to stand out, in a good way, and get listed at the tops of search engine result pages a business’s website can get lost. Without Virginia search engine optimization any hard work put into creating the website, and maintaining it, will have been a waste.
Search engine optimization is about ranking a website high on search engine result pages. For example, if you sell rhinestone cowboy boots and when someone searches “where to buy rhinestone cowboy boots”, your company to be at the top of the search engine results. Most people aren’t going to sift through pages and pages of search results to try to find your company. They’ll most likely look at what’s on the first page, and leave.
The design of a website matters. Your business can get to the top of the major search engine result pages, but if your website is designed poorly then people might leave right away. A good website design isn’t about having loud, flashy graphics. You don’t need to have popup windows opening up telling people about your latest specials and deals. In fact, too aggressive advertising can seem desperate, tacky, or even obnoxious. There’s a fine line between too much and not enough. A good website designer for small businesses will know the right balance, and will know how to use website design to highlight the best of your company’s products and/or services.
If your business is looking to get a maximum return on investment for your web design and search engine optimization project, contact 99 Media Lab today.