Maintaining a blog is a great way to get your content in front of your visitors. And you can come up with different formats of posts too – be it a list or an opinion post. But are blog posts the only way to grab attention? Not really!
Content marketing has come a long way, and marketers have come up with numerous ways to drive more visitors to their sites. It’s high time you throw in a mix of different types of content to generate fresh traffic, better conversion rates and help SEO.
Let’s take a look at the 7 types of content that will help you drive more visitors.
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An audio-visual medium is always better way to present information. Whether you offer a sneak peek into your office, explain a product or service or anything else, a video can do it well. The script is of paramount importance; get it right, and it’s going to work.
When you start out, even a short video of 1-2 minutes done with your iPhone will do. But it may be worthwhile to invest in a professional camera crew if you want it to look really good. Put it up on YouTube and Vimeo to get the best results.
As the name suggests, infographics are the representation of information in a graphic format. Done well, it has the potential to go viral. And to do it, you need to have the right content, and the right design and layout.
You can accumulate the data from different sources. But an even better idea will be to conduct your own research and put together the data in this format. This will add to the value of the content. Remember though, it will be a little costlier.
A good way to establish your authority in the relevant field, an eBook offers a wealth of information on a specific topic or area of expertise. Think of it as a PDF that people can download for free once they join your emailing list.
To come up with a really good eBook, you need to zero in on a popular topic, prepare a sizeable chunk of content (subdivided into chapters) and find the right title. Also, make sure it has ample images, diagrams, and graphics to make it worth a read.
When you share your experience about a product or service, and recommend a good one or critique a not-so-good one, it helps to establish you as a leader in your field. It also helps to engage other key players in the field.
It’s not as difficult as it seems; you need to take a step-by-step approach to it. Begin with an introduction of the product/service and the manufacturer/service provider. Discuss the pros and cons. Recommend or not, and end with a call-to-action.
Be it a general ‘how to clear cache from my computer’ or a specific ‘how to take a screenshot on a Mac’, the choices are endless when it comes to creating these guides. Choose one that your target visitors will find helpful.
Identify the problem. Offer the solution. Illustrate the points in a step-by-step manner, complete with images and diagrams. Summarize and conclude. The more detailed your how-to is, the more its search potential.
Don’t think of it as a sales presentation. Instead, focus on it as a success story. And you will be able to get it right. Frame the storyline – the problem – the challenges – the solution – the outcome.
A case study is simply a way of showing who you are, what you do, and how you do it. But that doesn’t mean you have to go the sales focused way to do it. Focus on how your solution helped the client to overcome the challenges they faced.
It isn’t easy to arrange a seminar – all that getting the people at the same place at the same time. But with a webinar, you can easily get the results you seek, minus the hassle of a regular seminar.
Prepare in advance – create a post to generate interest about your webinar, ask people to sign up to attend, create content that you will give out at the time, and determine how you will conduct it on the go.
Numerous other types of content exists too – humorous memes, resourceful link pages, informative podcasts – and many more! You have to consider your business goals, your brand and your audience to determine which ones will work for you.
And include them in your weekly editorial calendar so that you do it regularly.