Content marketing isn’t anything new. Why then are so many people yet to understand the basics? It’s because of the lack of knowledge about this method of marketing, and the influx of mistakes that cloud the facts.
It’s highly unusual that you don’t use content, in some form, as a marketing tool, for your business. But it is possible that you don’t make optimum use of it, due to your misconceptions. If this is the case, you need to give it another thought.
Before you strategize content marketing, make sure you can separate mistakes from facts!
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Mistake 1: It’s hype
If you think that content marketing is just another trend that will soon pass, you are mistaken. While the term itself may, or may not, have a limited shelf life, the concept is here to stay.
Smart entrepreneurs of today understand the value of content, and focus on how to utilize it as part of their complete marketing plan. It’s no single element, but a part of the working of your marketing structure.
Mistake 2: It’s similar to SEO
You need to create content for your audience and not for the search engines alone. It’s important to keep the search engines in mind. But if your entire focus is on them, your content loses its human connect.
Your attention needs to on the content you create and curate. The same applies to social media marketing. You engage your fans and followers with your content. It’s the substance and not the platform that matters.
Mistake 3: It’s not different from other marketing efforts
While content marketing is part of the overall marketing strategy for a small business, keep in mind that it requires a different kind of a mindset to achieve success in this field.
You need to come up with content programs that target the print and digital media and in-person events as well. To do this, you need to involve a dedicated team, allocate funds and organize things accordingly.
Mistake 4: It’s easy
If you think anybody can do it, you are in for some serious trouble. Just like any other marketing method needs professionals for proper implementation, this discipline requires the same too.
You appoint a professional, even if only for a few hours, to handle your social media marketing for your business. Why do anything else for content marketing? Make sure you give the responsibility to someone who knows what he/she’s doing.
Mistake 5: It’s of no use for sales
Many business owners think that content doesn’t have any direct impact on sales. Therefore, it’s of no use. But that’s not true. It’s true that every visitor to your blog may not end up as a customer.
But if your blog is filled with relevant, practical and comprehensible posts, your visitors will remember you. And once they do face a requirement for some product or service you offer, they will come back to you.
Mistake 6: It’s cheap
Every element in your marketing plan requires its own budget and resources. Why think that it’s any different for content? If you think it’s cheap, it’s a mistake, and maybe a costly one, eventually.
It is possible to get content for cheap. But consider the consequences. Can you afford to publish and share content that isn’t of the best quality? When you cut down on the costs, you compromise on the quality too.
Mistake 7: It’s more about quantity
You need to be regular about content publications and shares. But that doesn’t mean that you have to churn out posts, shares, tweets, and so on by the dozens every day.
Focus on the quality; not the quantity. Also, keep in mind, there is no secret to how you can produce content that will go ‘viral’. You can try to make every piece fascinating, but you really cannot predict its reach. And going viral may not always imply success.
Get rid of the content marketing mistakes before you chalk out a plan to ensure its success.