Soccer Camps Case Study – Local SEO

Local Search Engine Optimization (SEO):

World Cup Soccer Camps and Clinics

World Cup Soccer Camps is one of the finest coaching businesses in Northern California. They provide soccer camps, after-school training sessions, and personal coaching for children. Starting in 1991, World Cup Soccer Camps have grown considerably over the years. They now have over 90 coaches in their team that conduct dozens of camps throughout the year. The business operates from Los Gatos, California.

The services provided by World Cup Soccer Camps are already in demand, but they needed a comprehensive SEO strategy to reach out more soccer enthusiasts, students and parents in North Bay, San Francisco, the Peninsula, the South Bay, the Santa Cruz Area, and the East Bay area. We at 99MediaLab had the opportunity to help World Cup Soccer Camps achieve these goals.


“Soccer camps” and “kid’s soccer coaching” are high competition keywords, especially in the San Francisco region. Thus, World Cup Soccer Camps had a hard time getting the website traffic volume they required to meet expansion goals. Thus, they called 99MediaLab to provide them the technical expertise for generating leads via sound SEO methods.

Results Achieved:

While the SEO framework includes some core principles, every online marketing campaign for a company differs considerably. This is especially true for World Cup Soccer Camps, which is a soccer camps business. With our unique insight into this project, we were able to bring up to 800 unique visitors per week for the World Cup Soccer Camps website in just a month following our development. As a result, they are getting new students over diverse geographic regions in North California.

Specific results include:

1. Number of hits for the World Cup Soccer Camps website increased by 1200%

2. World Cup Soccer Camps website received number 1 search engine ranking for the keywords we targeted around the California and San Francisco soccer camps related keywords

3. In the top 10 rankings of all search engines, the number of keywords rose by 900%

4. World Cup Soccer Camps website jumped up 34,189 spaces across all 10 keywords

Overall, providing Local SEO solutions for World Cup Soccer Camps was a thoroughly unique experience. We found it intriguing how the right keywords can be targeted to promote a sports business.

Services Delivered:

Search Engine Optimization

ecommerce SEO

Social Media Integration

social media integrated website