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SEO Audit: 7 Point Checkup to Keep Your SEO in Top Shape

April 25, 2013

Written By admin

SEO Audit: 7 Point Checkup to Keep Your SEO in Top Shape

If you want to attract high-value prospective clients to you site, SEO is definitely the key to this lock. Regular and smart SEO will bring your ranking up in the list of search engine results, but how do you get into the top 5 search? This is where you want to be, because hardly anyone goes beyond the second page of search results when looking for something.

If you are looking to appear on page 1, you must remember that SEO is not something you do once and expect it to be taken care of for good. Think of it as going for your dental check-ups; if you want things to be in good shape, get a check-up twice a year!

Your check-up should include:

Your Online marketing Grade

If you want to understand perfectly how effectively your website is working for you, get the HubSpot’s Marketing Grader, a great tool to understand this. It will grade you from 1-100 with helpful details on what is doing well, what needs to be done better and how you are placed against your competitors.

SERPs

Search engine results page tells you on which [pwal id=”47569721″ description=””]

page your most vital search terms are showing. You need to work on identifying the SERP of every keyword phrase of yours and work on the areas where the ranking does not look so good.

Long-tail vs. Headmatch Keywords

Your keywords are your best friends. Identify them and refine them again and again to narrow them to what your potential clients will be looking for. If you are selling special soap for patients with eczema, for example, a term like ‘soaps’ may be too broad to find your target crowd.  To ensure that your on-page SEO is of great impact, review each page’s meta data and see that the descriptions, keyworded title tags, descriptions, alt tags and anchor texts are best written to target users and search engines. Adhere to recommended character counts for every component.

Search Engine Friendliness

Search engines understand sites that have clear paths to relevant information, content that is not duplicated and added regularly with meta data that describes perfectly the content of every page. You will know if crawlers are working on your site when you carefully monitor the number of indexed pages on your site.

Content Freshness

Google and other major search engines regularly update their algorithms to improve the overall experience of users. Fresh relevant content is one big important thing that will decide how your site ranks. When search engines fail to see new content being uploaded to your site, you will see that they stop visiting your site. A good idea is to add a blog and ensure that interesting content is added to it regularly.

Speed Test

Search engine crawlers and prospective clients who are on your site do not like to wait. A slow-loading page is a put-off. Google has a Page Insights Tool that can help you test your site’s load times and also give you tips on how you can improve.

Inbound Links

After fresh content, search engines look for credible inbound links. When you have more high-value links pointing to your site, it looks more authoritative. A .com site has lower ratings than a .org, .edu or.gov sites.

Always remember to monitor your sites regularly. SEO practices are ever changing and you need to be aware of the latest changes at all times. Sign up with us for a free understanding of your site’s SEO performance.

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