Social media has changed the way people interact in today’s world. And it can also play a major role in the success, or failure, of your small business. The question is whether you have a fair idea about what to say, and what not to say, on the social platforms.
Here are seven tips that will let you make the most of social media for your business.
Don’t bite off more than you can chew. Instead of being on every social platform, and messing things up, determine which ones work best for you. And decide to be present on them.
A Facebook page and a Twitter profile may be all that you need. Again, if pictures reveal a thousand words about your business, try Pinterest or Instagram. A B2B endeavor, or even a B2C one, may benefit more from a LinkedIn profile too.
Remember, it’s a dialogue, not a monologue. Many small businesses use social platforms as places for ads alone. If you cannot engage audience, you aren’t doing it right.
Focus on meaningful discussions. And bring value to the people you engage in conversation with. Stick to your niche, and your area of expertise. You cannot create and build a strong online community if you try your hand at many things at once.