Top 5 SEO Mistakes of 2013
Over the years, you would have noticed how SEO has changed. It was easy in the days when it was a piece of cake to get a ranking on the first page of Google – simply follow the general rules of including keywords in the Page title, heading tags and image tags, blasting all this information to several blog network and get backlinks at the site – something we do not recommend!
This very same technique now can actually push your website back to the last pages instead of the first! There are just a few points to follow and SEO will still work miracles for you.
Here are some SEO Mistakes that business owners still make.
1. Over Optimization
Most people will admit to making this mistake at least once. You thought things like ClickBumpSEO and SEOPressor were genius when you first started using WordPress. You would have ensured that you followed all their suggestions to the dot. You would have ensured that keyword density was high, that you had external and internal links with your keywords, and that your keyword existed in the first and last sentence and in all image tags and headings. And you would have succeeded in being on page one. Some time later though, you would have seen your site being sent off to a page number with zeros in it! It happened to many. Here is what the problem was: Over optimization is one of the biggest SEO mistakes you can make to ruin your Google rankings. If you just put your keyword in the title, the first and last sentence, you will do just fine. Your keyword density should not be more than 1%. Always remember that you are writing for readers and not for search engines!
2. Poor Anchor Text Diversification
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Unfortunately, you can still see many SEO experts making this mistake of having way too many anchor text links using your main keyword. This used to work in getting better rankings. Now, you can get flagged and penalized for doing this. The best way to go is to make your main keyword anchor text only 10% of your total link portfolio. The rest should be variations of your main keyword, naked URLs and social qualifiers. Here is a good example to look at:
Main Keyword = online live tutoring
live online tutoring
online homework help
check out my site
look at my website
Look at how they have used 18 different anchor texts used for back linking. You will remain well under the radar by varying your anchor text and you will also help your website get a good rank because the way Google sees it, real websites do not need to link to websites with keyword as anchor text 100% of the time. When it is said ‘check this out’ or ; click here’, it actually looks like other sites are recommending your site as a helpful one.
3. High Link Velocity
This has always had an effect on rankings. Now, the effect is stronger than ever. Building your links fast may give you a good push to the top of Google rankings, but it will come down just as fast. In 2013, our advice to you is to build this link slowly and steadily. Don’t use forum profiles to blast your links. Try to focus your energy on building high-quality links from reputed sites slowly and surely. Good quality posts, press releases and relevant guest posts hold more weight today. Do not make the mistake of slowing down or stopping once you are up there. Keep at building the links.
4. No Deep Linking
If you look at the best example of this, Wikipedia, almost all their back links go to their inner pages and not back to their homepage. Google has its way of noticing this and if Google notices that all your links go to your homepage and none to inner pages, there is something quite wrong and your ranking will go down. Build more links to your inner pages than to your homepage. It looks nice, natural and gives a very positive push to your rankings.
5. Focusing Only On Links
Today, SEO is about much more than only links. Create quality content, engage your visitors with meaningful blog posts, info graphics and engaging videos. Once there, build up a strong social media profiles and followers where there is lots of activity and interaction going on. You will notice that Google shows people’s Google plus profile photos next to search engine results, so pay attention to this too. If you have a good number of friends, activity and links to your Google plus profile, you will be given more authority. This authority comes in handy when you publish an article. You may not rank so well if your articles are of bad quality. If you produce great content, you will see that ranking becomes easier.
SEO in 2013 And Beyond
Remember that it is still very possible to rank for difficult words on Google. Follow the new guidelines and you will not get yourself in trouble with regards to link penalties and algorithm updates. Avoid making these 5 mistakes, focus on engaging your customers and you will see yourself in higher rankings very easily.