Of all strategies, content marketing seems to have become the favorite of brands and businesses in recent times. But running like a headless chicken in the race to be the best content marketer won’t do. In fact, it’s bound to fail. How can you make sure that your content marketing initiative is a success? Here […]
Content marketing isn’t anything new. Why then are so many people yet to understand the basics? It’s because of the lack of knowledge about this method of marketing, and the influx of mistakes that cloud the facts. It’s highly unusual that you don’t use content, in some form, as a marketing tool, for your business. […]
Anyone in content development knows of the dilemma. You create something fabulous, or at least, you think it to be so. But once you get it out, the same problem crops up every time. It fails to generate buzz, enhance traffic flow, and create leads. Don’t feel disappointed; you aren’t alone. It’s easy to be […]
